I was able to spend my lunch hour yesterday taking in this webinar by Kevin O’Keefe, and I have to say, it was pretty good. I thought Kevin did a good job tying social networking and blogging with traditional business networking, and also giving folks who are looking for ways to get their firms and attorney’s interested in blogging some good ideas to mull over.
The big takeaway, for me, was that blogging for the firm is similar to blogging here, but also not. Here, I really am just trying to share information, and learn from other folks who either leave comments here or have their own blogs and continue the conversations there. I have developed lots of relationships with people in a variety of areas, most of whom are not potential clients of my firm, but who do have a lot to offer me in terms of ideas and tips. When I talk to an attorney about blogging, for them, it really is more strategic than that. The number of page views don’t mean anything if the people reading aren’t potential clients that you are connecting with, and no matter how great the content may be, it isn’t going to foster those relationships that bring in business if it’s not the information these folks want to know. You have to know who you want to reach, and what they want to read, in order for the blog to be useful to them.
Anyway, that was my quick highlight, you can check out the recording and grab the slides for yourself, Kevin has the links, if you’re interested.