I agree with the Doc, but not the Dr.

ByMike McBride Reading Time: 1 minute

Looks like Dr. Pepper is trying to use not only it’s own blog to market it’s new product, but it’s also trying to buy influence with bloggers in exchange for positive feedback and linkage. I would have to agree with the quote from Doc in the article. Now that the cat is out of the bag, and the fact that these bloggers are not going to disclose their “flackitude”, every mention of the drinks on any blog comes under automatic suspicion, does it not? Is that suspicion going to create a backlash against the drinks as opposed to the positive feedback they were hoping for? More than likely.

I also suppose it’s just a matter of time before every positive comment about any product in any blog comes under the same suspicion, eh? Maybe once that happens the marketers will get out of the game again and we can go back to having real discussions.

(link via Mitch)

Share with your friends!
LinkedInBlueskyMastodonThreadsRedditBuffer

Similar Posts

  • Life, as it happens.

    ByMike McBride Reading Time: 1 minute

    You know what the coolest thing about reading blogs is? Let me give you a few hints: Mary’s got the local scoop on the wildfire outside of LA. Brian has the story of getting engaged, while Evan has a picture of the role he played in the proposal. Brad and his wife are expecting a…

  • One of those days

    ByMike McBride Reading Time: 1 minute

    Just a typical IT day, you’re trying to reconfigure a machine and get it moved, as an improvement for one of your users, but you get sidetracked when your boss comes running into your office, accounting reports falling out of her hands, asking you to investigate a missing payment from the database! Turns out someone…

  • More with the nastiness

    ByMike McBride Reading Time: 1 minute

    As if to prove that it’s not just women being publicly slammed that gets my dander up, I agree with Roger’s comment here. So you dropped Scoble’s feed from your subscriptions. I do that all the time. Heck I drop people from the blogroll, or just quit reading blogs all the time because I’m not…

  • Note to self..

    ByMike McBride Reading Time: 1 minute

    Be sure to read this article about PocketPC 2003 (aka Windows Mobile 2003) on a Dell Axim in it’s entirety. Dell is apparently offering upgrade CD’s to current Axim owners for $29. This article looks to have all the details on whether it’s worth the upgrade or not, but it’s long! Follow these topics: Uncategorized

  • Morning news items

    ByMike McBride Reading Time: 3 minutes

    Google Restores Web Page Critical of Scientology -this one is going to bear watching for a little while. It seems to kind of go back and forth on a daily basis. Did the sites commit copyright infringement, or are they using it for public education and therefore, fair use? I don’t know, but until someone…

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Your post must include a link to this post.

How does this work?
Write a response on your own website and include a link to this post. Then submit your response’s URL here. Your response may appear here after moderation. To update or remove it, edit or delete your original post and submit the same URL again. Learn more about Webmentions.