So, as part of Apple’s product announcements today, they also teamed up with the band U2 to give away their new album to 500 million iTunes users.
In terms of marketing, it’s an interesting ploy. Why charge for the music at all, why not give it away and make your money as a musician from playing live? That might work for a band as huge as U2, I’m not sure every artist would agree with the premise.
On the Technology front, however, I do find this interesting. How do you feel about Apple pushing out an album to your iCloud storage without your consent? For non iCloud users, how do you feel about the fact that this album is no listed as a purchased item in your iTunes library, potentially affecting the genius recommendations in the future, even if you choose not to download it. (It shows as a purchased item regardless of whether you go to the Purchases link and download it or not.
How do you feel about Apple pushing an album out to all iTunes users whether they want it or not?Apple
Reading this latest article about the future of the mobile web, Smartphones: The silent killer of the Web as you know it, I’m struck by the difference between how young people interact with the web, and how us old veterans do it.
Young people don’t use tablets because they don’t see them as necessary for accessing the internet, since their perception is that apps are what makes up the internet. They’ve grown up primarily using their phones, not using laptops with Web browsers. To this generation, it seems slow, purposeless even to go from website to website in a single, sub-par Web browser environment when they can get rich app experiences right from their home screen.
Of course, this sort of information intrigues me in two ways. One, is that part of the reasoning behind using apps instead of a web browser has to be because using a web browser on a phone sucks. Partially that is because sites don’t look good at all at that size even with a mobile theme like the WordPress option I use for this site. It’s better, but not great. Another reason it sucks is because we’ve become so good at redirecting people using phones to an app instead of the website. I can’t tell you how frustrating it is to click a link in a blog post on my phone to a news story, and have that site take me to the iTunes store to download their app, or redirect me to the mobile home page of their site instead of the link I wanted to read. It degrades the experience of using my phone to browse the web, so it’s no wonder people are much more likely to use an app instead.
This leads me to the second reason this intrigues me. If it’s true that more and more of the internet “audience” is using mobile devices, and only accessing the web through apps, what’s a website owner to do? As an independent, and unpaid, site owner I can’t pay to have someone develop an app for me. I’ve looked at some of the free “create your own app” services, and frankly, between very limiting licensing and very limited features, they didn’t really provide much of a resource. Not to mention that you still have to pay to be an Apple developer or Google Play developer if you want your app to be available in either of those places.
So it would seem that the only way to get your content in front of this growing mobile audience who doesn’t use a web browser, is to get your content into the apps they do use. This is why I’ve been toying around with various social networks, trying to get my content, and the other content I want to share, in front of this audience. I’ve been using the more traditional routes, posting to Twitter, Facebook and Google Plus, but recently I’ve also started to dabble on Tumblr and Flipboard, which seem to be a bit more popular among that younger, smartphone-using, audience. Over at my child abuse blog, I’ve already added a Flipboard magazine, and a tumblr blog. Both are an effort to get that content in front of smartphone users, and hopefully to get them to likewise share it. Over the next few weeks, I suspect I will be doing similar types of things here and on my other sites.
The bottom line is that I have my website in order to share ideas and information with other people, whatever the topic might be. If they won’t come to the site, I should try and get that same information to them another way. Developing my own app isn’t really an option, but getting the content into the apps they already use, is.
The trick is being able to also interact with people in those apps as well so that you don’t appear to just be auto-posting to a social network and dropping out like some spammer, which takes some time and effort, but ultimately that is the goal of all this sharing isn’t it, to spark conversations? So what if they happen in Tumblr instead of in the comments.
As I develop other tools for this site and others, I will be sharing that information, so if you want to use those services to get the content I’m sharing on your smartphone, or know someone who does, they’ll be able to do that.Tags: Apple, comments, Facebook, Flipboard, Google, Mobile, Tumblr, Wordpress
For those of you who don’t pay attention to the tech blogs over the weekend, or ever, and use one of these Apple products, go check for a software update today. That’s right, today, as soon as possible. Or at least before you go connecting to public wifi or anything like that, ok?
Make sure you’ve got the latest iOS version..
If you want the details on is latest security flaw, you can get it here.Tags: Apple, iOS, iPad, iPhone, Security
Unless you’ve been living under a rock, or otherwise disconnected from social networks, you are probably aware that Apple released the latest version of it’s iOS. Of course, it does appear to have some cool features, but as the proud owner of older iDevices, I’m not going to be spending my day getting the update. In one case, my iPhone 3s, it’s not compatible, and in the other, my 2nd generation iPad, it’s compatible but I wonder about how well it will really work.
Of course, as you might expect, I’ve been thinking that it’s about time to replace that iPhone with something newer, but I really haven’t decided whether that is going to be an iPhone 5s, or an Android device. So I will be looking out for your comments on both iOS7 and the new iPhones in the coming weeks. I will also be looking for any feedback on how well iOS7 runs, or doesn’t run, on the iPad2.
If you’ve already gone out and updated to the new operating system, how is it working for you? What do you love about it? What do you hated?Tags: Apple, comments, iPhone
So, one of the cool things about traveling in 2013 is that a smartphone or an iPad make it really easy to stay in touch without having to pull out my overly large work laptop. (Seriously, it’s impossible for me to work on my laptop on an airplane, there simply isn’t enough space, and it’s more work than it’s worth much of the time in airports or even hotel rooms.)
That’s great, except for one thing. I really hate trying to type on any of these gadgets. Oh it’s easy enough for a quick text message, or short email, but longer emails to friends, coworkers, or blog posts are just difficult for me. So those things tend to get put off until I’m sitting in my office with my desk and a full keyboard to work with. One of the things I’ve since realized though, is that habit of putting those things off, has led to me not blogging nearly as much, and not keeping in touch the way I want to. I see something on my iPad that sparks an idea for a blog post, I put it off, telling myself I’ll write about it when I am next on my laptop, and then I forget what I was going to write about. Sound familiar?
In an effort to try and get out of this rut, I went out and picked up an Apple bluetooth keyboard to use with my iPad. At least this way, when I’m just using the iPad because it’s easier, if I want to write something more significant, I can pull out a small, lightweight keyboard instead of struggling with the native keyboard to iOS. I’ve already seen myself using it here and there when sitting around the house, and I used it in a hotel right after purchasing it. The big test may come this upcoming week, to see if I can pull it out at an airport, or even on an airplane, and actually get something done more than flipping through Flipboard and Facebook. We’ll see if that become my new normal.
Anyone else out there struggling with the ease of carrying around a tablet, with the difficulty of typing anything on them as much as I do? Any suggestions on how to deal with it?Tags: Apple, Blogging, Flipboard, iPad